浅析民族化包装设计

A Brief Analysis of the Nationalization of Packing Design

本文认为传承传统文化，吸收外来先进理念，发展超越传统文化，才能使包装设计既具有中国传统的民族性，更具有世界性。每一种不同的民族文化，造就了不同的设计风格，而珍视和继承自己的传统文化，保持文化的连续性，不仅是社会发展的需要，更是中国设计走向世界的需要。只有在设计艺术的发展过程中关注到传统文化中的宝贵遗产，在继承传统的同时，又牢牢把握现代社会对视觉效果的重视与追求，这样才能使设计艺术的发展有一个稳定的根基。

The article explains that only by carrying forward the traditional culture, assimilating the foreign advanced theories, developing and transcending the traditional culture, packing design owns both Chinese traditional nation character and world-wide character. Each various national culture has its own design style, while cherishing and carrying forward its own traditional culture is not only necessary for social development, but for Chinese design moving towards the world as well. Expecting the development of design art to have a stable base, we must pay attention to the valuable heritage of traditional culture and firmly master the importance and pursuit of vision effect of modem society.