谈SWOT营销分析在高职毕业生就业中的运用

SWOT Analysis in the Employment of the Vocational College Graduates

高职毕业生可以将营销理论中的SWOT分析引用到就业过程中,借以检查个人的技能、能力、喜好和职业机会,有效地对自己开展客观、全面的评估,分析不同职业道路的机会和威胁所在,进行自我营销,合理引导自身发展。

The high vocational college graduates may quote the SWOT analysis in the employment process, in order to inspect the skills, abilities, favors and career opportunities. By this, the graduates can effectively carry out their objective, comprehensive assessment, and analysis the opportunities and threats in different career paths, reasonably guide their own developments.