试论传播机体中的谣言扩散

Diffusion of rumor in the communication infrastructure

"传播机体论"在全球化和新媒体时代应势而出,它建立在媒介系统依赖论的基础之上,旨在以一个具体而宽广的框架解释21世纪的传播环境。提出在"传播机体"中考察谣言扩散,实际上是将谣言置于整个传播生态的背景中。通过对"传播机体论"的理论叙述,分析谣言在传播机体中的扩散原因、生存条件、交流机制等特性,引导谣言在传播机体的扩散过程中发挥正功能效用,既消解人们对谣言的贬义化认知,又推动传播机体健康有序地发展。

Communication Infrastructure Theory is put forward in the globalization and new media times, which bases on the media system dependence theory and aims at using a concrete and wide frame to explain the communication surroundings in the 21st century. The article suggests to inspect the diffusion of rumor within the communication infrastructure, in fact to put the rumor into the backdrop of communication ecology. Through narrating the communication infrastructure theory, the article analyzes the causes of rumor＇s diffusion, exist conditions and communication mechanism and so on, and brings further the rumor into the positive effects during the course of diffusion in the communication infrastructure, which clears up the people ＇ s derogatory cognition about rumor on one hand, and promotes the healthy and orderly development of communication infrastructure on the other.