团队学习法在市场营销课程教学中的应用

Application of Team Learning Method in the Teaching of Marketing Course

团队是当今社会一种重要的组织形式.在市场营销课程教学中,引导学生以团队的形式进行学习,引入竞争机制,通过设定有效目标、转变教师角色、改变评价标准等保障措施的实施,可以提高市场营销课程的学习效果,促进市场营销专业人才培养目标的实现.

Team keting groups course, is a major organizational form the learning effects can be g in the present-day society. In the reatly improve , introducing a competivive mechanism and implement ting effective targets, changing the realization of talent training teachers＂ roles and altering objective of the marketing d by leading stud ing such safeguard evaluation standards, speciality. teaching of marents to learn in measures as set- thus promoting