透视晚清《大公报》广告中的传统心理嬗变

Traditional mentality evolution in "Da Gong Bao" perspective of advertisement

《大公报》是晚清时期重要的大众传媒,其广告以丰富的内容为人们展现了社会生活的变迁。通过对这些广告的分析和研究,我们看到,当时城市居民新的生活理念开始出现,并形成对传统心理的嬗变。这是社会文明进步的新气象,是近代中国社会发展的方向。考察这一问题可对今日社会的转型提供可资借鉴的经验。

As the important mass communication in the late Qing Dynasty, ＂Da Gong Bao＂presents before people the change of social life with its amplified content through which we can see the occurrence of a new kind of living notion. It is the transformation of the traditional psychology which shows the development of the social civilization as well as the direction of China＇ s society. A whole grasp and reorganization of it can provide experience for the development of the transformation of the modern society.