相由心生 相由心转——论企业形象设计

The image originating form the spirit and changing by the spirit——A study on the image design of enterprise

形象是由内在精神而产生,形象应反映着内里的真面目。机构企业的形象必须准确地表现企业的内在精神。每一个企业的成长发展,在人事态度、经营策略、生产与服务,皆有一定的宗旨和理想。

Produced by the intrinsic spirit, the image usually reflects the real features. Accordingly, the image of an enterprise should＂ represent its intrinsic spirit accurately. Based on the specific circumstance of an enterprise, which has the certain objective and ideal in the personnel administration, management strategy,production and service ,the image system is neither universal nor invariable. It should be adjusted according to the constitution of an enterprise. The image design handbook of enterprise is the record of the design projects, it is helpful to unify the criterion and standardize the image design