高校市场营销学教学中运用案例教学法的思考

Reflections on Case-study Model in Marketing Instruction at Colleges

当前案例教学法作为一种有效的教学手段在高校市场营销学教学中得到重视和推广,这种方法在激发学生的学习积极性和培养学生综合能力方面有着极大的优势,也体现了市场营销学教学改革的方向,但在运用过程中也面临着一些问题,需要进一步完善和改进。

Emphasis on popularized ease-study method in marketing instruction demonstrates great advantages over stimulating learning and fostering a comprehensive competence and shows the reform trend. However, some improves are needed to tackle relevant problems.