新闻的价值取向与理性传播导向

The News Value Orientation and the Rational Transmission Measure

当今社会各种信息纷呈,优化新闻信息传播结构与格局在于选择正确的新闻价值取向与合乎社会实际真正需要的理性传播导向。新闻价值取向应关注社会政治、物质和精神的文明与先进性;理性传播则应对照主体性、规范类和客体属性类标准严格把关。以正确的价值取向为前提,用理性导向信息传播,影响传播结构与格局,将会发挥出新闻传播的优良人文与科技社会效益。

Nowadays, with various kinds of information, bettering the structure of the news transmission lies in choosing the right news value orientation and the rational transmission direction of guilding for social practical needs. The news value orientation is closely related to social politics, material and moral civilization while the rational transmission is associated with the subjective, standard and objective measure. Human and scientific social benefits will be in full play with the right value orientation which can rationally guild information and affect the structure of transmission.