广告英语语篇结构特点分析及其传播效果评价

Structural Characteristics Analysis and Diffusion Effect Evaluation of English Advertising

广告英语语篇是一种注重商业价值的信息传播性文体。全面、科学地认识和掌握广告英语的语篇结构特点以及真实、客观地评价其传播效果,才能形成并提高对广告英语的理解力和鉴赏力。

English advertising is a very important style to express information to public, which emphasizes its high commercial value. This paper attempts to introduce and analyze the structural characteristics of English advertisements and involve effect evaluation consciously according to the discourse analysis and better understanding of advertisement knowledge, in order to improve people＇s understanding and leave a beautiful impression on advertising.