从广图讲座的实践谈公共图书馆讲座品牌的打造

Building the Lecture Brand of the Public Library by the Practice of Guangzhou Library

本文简要概述了广图讲座的发展历史，并从实践中总结出成功设计和策划、宣传到位、做好讲座过程的管理是打造讲座品牌的三个要素。文章最后指出了广图讲座目前所面临的问题，认为这些问题的解决程度和速度，将影响到广圊讲座的发展壮大。参考文献5。

This article outlined the developing history of the lecture of Guangzhou librarY, and concluded the three keY elements： successful design and plan prevailed Propagating, and the good Progress management. At last, it Pointed out the problems current faced and the considered that the level and speed would influence the development of the lectures. 5 Refs.