摘要
探讨在信息环境下。图书馆引入服务营销学的服务蓝图流程设计和服务营销组合因素分析，对传统参考咨询服务进行策划，优化资源组合，提高服务质量。并以地市级公共图书馆为例进行设计，通过实例分析。指导实际运作。参考文献5。
In the information environment, libraries introduce the services bluePrint process design and the service market Portfolio analysis of the service marketing. And plan the traditional reference service, oPtimize the composition of resources, and imProve service qualitY. Designing, analYzing, and practicing as the exam ple of the municipal libraries. 5 Refs.
出处
《重庆图情研究》
2007年第4期33-37,共5页
Chongqing Library and Information Science Research
关键词
服务营销理论
传统参考咨询服务
服务蓝图
营销组合
Service market theory
Traditional reference service
Services blueprint
Market comPosition
