摘要
世界经济全球化、一体化进程的加快,使得企业所处的环境更为开放和动荡。在竞争激烈的市场中,企业必须以应变和创新为核心建构基于动态环境下的发展战略,适应环境的动态变化,同时采取适时应对策略,才能获得长远可持续发展。
The course of economy globalization, incorporation has been fasten, make the circumstance opened and turbulence. In the drastic competition, if enterprise wants to gain the sustainable development, it must make meet an emergency and innovation as core to construct the strategy based on dynamic condition in order to adapt the dynamic change of environment. In the mean time, it must take the adaptive strategy.
关键词
企业战略
动态环境
战略柔性
Strategy of Enterprise
Dynamic Condition
Flexible Strategy
