体育节事的价值及营销策略研究

Research on Tourism Value and Marketing Strategy of Sports Festivals

体育节事是传统节事旅游的一种,近年来在我国迅速发展,作为经济发展新的增长点日益受到各方面的关注.文章运用文献资料、逻辑分析法等方法阐述了我国体育节事的价值,并提出相应的营销策略,为体育旅游产业的健康发展提供理论支持.

Sports festivals are parts of the traditional festivals,in recent years,they have developed rapidly in our country and drawn all aspects attention increasingly as the new point of economic growth. There illustrated the value of sports festivals in our country by the methods of literature research, logical analysis ,and proposed the corresponding marketing strategy, provides the theory support for the sports tourism industry＇healthy development.