期刊文献+

我国会展有效推动中小制造企业发展路径探析

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摘要 会展产业对国家的制造业、服务业发展有着强大的推动作用。目前我国绝大多数城市都建有自己的会展中心,会展所涉及的产业种类和数量有了巨大的飞跃。但是,很多会展的主题不明确、特色不鲜明,甚至相近区域举办相似会展,使得会展资源过度分散、行业进入恶性竞争,制造型企业很难在一些会展上有效地宣传产品、收获客户。整合会展资源,立足中小制造型企业的商业需求,是绝大部分二线会展发展的必由之路。
作者 夏鹏 孙辉
出处 《沿海企业与科技》 2007年第12期139-140,共2页 Coastal Enterprises and Science & Technology
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