摘要
从需求层次理论、社会交换理论、沉浸理论的角度对客户网上参与产品开发的动机进行理论分析并提出研究假设;通过问卷调查,运用探索性因子分析对假设进行实证研究,研究结果与现有理论学说相一致,得出客户网上参与产品开发的三大动机分别是产品需求动机、社群交往动机、网络沉浸动机;针对每种动机提出相应的促进策略,对产品开发具有指导意义.
It makes a theoretical analysis on the motivation of customer involvement into product development on internet by using demand hiberarchical theory, social exchange theory and flow theory, and puts forward research hypotheses. Through questionnair investigation and using the exploratory factors analysis, it makes an empirical study on the hypotheses. The result of this research is consistent to existing theories. It concludes 3 motivation factors： Prodnct-demand motivation, social exchange motivation and network immersion motivation, which are related with customer involvement into product development on internet. At last it puts forward some strategic suggestions for stimulating each motivation factor for guiding product development.
出处
《研究与发展管理》
CSSCI
北大核心
2007年第6期17-23,共7页
R&D Management
基金
国家自然科学基金资助项目(70572102
70471085)
上海市科学技术委员会软科学研究博士学位论文基金资助项目(2006009)
关键词
客户
网络环境
产品开发
参与动机
customer
network environment
product development
involvement motivation stimulatingstrategy
