传播中的折射——从晚清《大公报》广告透视天津社会生活

A View of Social Life in Tianjin in Late Qing Dynasty Reflected Through Advertisement in DaGongBao Newspaper

晚清《大公报》广告的内容是以天津为首的北方社会生活的缩影,它以丰富多彩的形式,立体地、动态地展示出近代社会生活的画卷。通过对这些广告的分析和解读,可以从中领会到社会生活内容、生活方式、生活观念、生活风尚等多方面变化的特点,以此为近代地市社会发展的研究进行了有益的探索。

In late Qing Dynasty, the content of Dagongbao＇s advertisements was the window of the social life in Tianjin, which was typical of northern China. Based on the analysis and interpretation of these advertisements, this paper makes an exploration into the life activities, the living style, the value and ideology of the society as well as their changes, which may contribute to the research of the social development in the modern times.