基于参考价格影响下的价格认知机制

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摘要消费者需要依据参考价格对实际价格进行评价,从而作出购买决策。本文总结了三种基于参考价格影响下的价格认知机制,对产品定价、促销政策的制定具有一定的理论和实践意义。

作者何炼

机构地区西南交通大学经济管理学院

出处《商场现代化》北大核心 2008年第1期53-53,共1页

关键词内部参考价格外部参考价格价格评价

参考文献5

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商场现代化

2008年第1期

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