服务企业提高服务质量的营销策略研究
摘要
本文分析了影响服务质量的主要因素及其相互关系,并提出了相应的营销策略,对服务企业提高服务质量具有参考价值。
出处
《商场现代化》
北大核心
2008年第1期175-176,共2页
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