我国执业药师协会的营销误区及营销策略

Misunderstanding of Marketing and Marketing Strategies of Licensed Pharmacists Association in China

目的:为促进我国执业药师协会发展提供参考。方法:分析我国执业药师协会的营销误区,从多角度探讨其营销策略。结果与结论:我国执业药师协会应树立市场导向和社会导向的营销理念,将产品策略、渠道策略、促销策略和价格策略进行优化组合,以实现组织的营销管理目标。

OBJECTIVE： To provide references for the improvement of licensed pharmacists associations in China. METHODS： To analyze the misunderstanding of marketing and marketing strategies of the licensed pharmacists associations in China. RESULTS＆CONCLUSIONS： The licensed pharmacists associations in China should acquire the marketing idea of market guide and society guide, and optimize grouping the product strategies, place strategies, promotion strategies, prize strategies in order to realize the goal of marketing management of the organization.