明初小说传播现象简析——以《剪灯新话》、《剪灯余话》为例

The Phenomena of the Novel Communication in the Early Ming Dynasty: Taking Jian Deng Xin Hua and Jian Deng Yu Hua as Examples

在传播学视野下,以《剪灯新话》、《剪灯余话》为对象,考察了明代万历朝以前的小说传播现象。用两级传播模式中的"意见领袖"理论阐释了明初小说提倡者的特殊身份以及他们的态度对小说传播的积极影响;勾勒出了明初小说传播的轮廓,用传播学的理论解释了明初小说为什么被禁以及为什么不堪一禁。

This article investigates the novel communication process before the Wanli of Ming dynasty from the perspective of communication study by analyzing Jian Deng Xin Hua and Jian Deng Yu Hua. The first part of this article analyzes the special identity of the writers, the reviewers and the early publishers of these two novels and their positive influence on the communication of novels. The innovation of this part is to apply the ＂opinion leader＂ theory of the ＂two grades mode of communication＂ to demonstrate the novel advocators＇ positive influence on the novel communication in the early Ming dynasty. The second part analyzes the advocators＇ views on novels and the influence of these views. Finally it draws the outline of the novel communication process in the early Ming dynasty. This part uses the theory of the communication study to explain why the novels of the early Ming dynasty were banned and why it＇s next to impossible to impose such a ban.