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论展台空间中的信息传播模式

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摘要 会展经济的快速发展,参展成为企业重要而高效的营销手段。本文从传播学的角度出发,重点是研究企业在参展过程中如何进行信息接触点的设计表现和组合,从而梳理出适合我国企业采用的产品陈列式、工艺/模型展示式、活动推广式、体验感受式四类展台信息传播模式。
作者 王静
出处 《中国市场》 北大核心 2007年第48期71-73,共3页 China Market
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