双重态度模型理论研究综述

Studies of Dual Attitudes Theory

双重态度模型理论认为,人们对同一态度客体能同时存在两种不同的评价,一种是能被意识到并承认的外显态度,另一种是无意识的、能自动激活的内隐态度。该理论引发了对传统态度概念及其测量技术等方面的反思。本文将从内隐态度与外显态度的关系、双重态度出现的特定情境性以及内隐态度的测量方法和应用等方面论述该模型理论。

The dual attitudes suggested that people can have dual attitudes, which are different evaluations of the same attitude object - explicit attitude and implicit attitude. This idea is a strong challenge to traditional concept of attitude and measure approach. In this paper, the relationship between explicit attitude and implicit attitude, variation of the IAT and the situations and applications of dual attitudes are elaborated.