摘要
2007年12月3日,广州南沙大酒店,来自中国工程机械行业协会的领导专家,国内数十家主流新闻媒体记者以及长沙中联重工科技发展有限责任公司（以下简称中联重科）全国各地VIP客户代表300余位嘉宾齐聚一堂,共同见证了中国工程机械行业品牌发展进程中的重要时刻——随着中联重科董事长、
On 3rd Dec 2007,in Guangzhou,Mr.Zhan Chunxin,the president of Zoomlion,announced three famous brands of'Zoomlion','Puyuan'and'Zhongbiao'are unified into one brand of'Zoomlion'. Ever since 1992,8 technicians ventured to establish a company with 500k RMB loan,until now,it developed to be a technical listed company,with sales amount of more than 10 billion and more than 10 thousand employees.Based on the 15 years of unique development strategy,multi-brand structure is formed. With the rapid development,scale enlarging and fast internationalization progress of Zoomlion,original multi- brand structure can not fit for the development strategy and brand building demand.In 2004,the brands of company and products were united into one brand of'ZOOMLION'
出处
《建设机械技术与管理》
2007年第12期34-36,共3页
Construction Machinery Technology & Management
