摘要
介绍了感性诉求广告的发展,分析了感性诉求广告与受众情感的关系,论述了感性诉求广告的表达方式。
This paper introduces the development of the advertisement of the emotional appeals, analyzes the relationship between the advertisement of the emotional appeals and the feelings of the audiences, and discusses the presentations of the advertisement of the emotional appeals.
出处
《科技情报开发与经济》
2007年第31期100-101,共2页
Sci-Tech Information Development & Economy
关键词
感性诉求广告
感性消费
受众情感
advertisement of emotional appeals
emotional consumption
feelings of audiences
