高职市场营销专业“模块化教学模式”的研究

Research on"Modularization Teaching Model"of Higher Vocational Marketing Majors

经济、科技和社会发展对高等职业教育的人才培养模式提出了新的更高要求,通过分析目前高职市场营销专业教学中存在的问题,探索建立高职市场营销专业高技能型人才培养的"模块化教学模式",对提高高职学生技术能力水平,发展高职教育具有极其重要的意义。

The development of economy, technology and society has put forward a new and higher demand for the model of training talented persons. The article analyzes the problems existing in the teaching of higher vocational marketing majors at present, and explores how to establish the ＂modularization teaching model＂ of higher vocational marketing majors. Therefore, the article is meaningful in improving the technical ability level of students of higher vocational education and developing higher vocational technical education.