摘要
随着3G牌照发放日期的日益临近,手机电视也成为业界关注的焦点。在分析手机电视发展历程的基础上,探讨了手机电视面临的机遇和挑战,并进一步阐述了手机电视应采取的发展对策。
With the coming of 3G age, mobile TV becomes a focus in cell phone market. Based on the analysis of the development process of mobile TV, this paper discusses the chance and challenge for mobile TV, and expati ates on its countermeasure.
出处
《重庆邮电大学学报（社会科学版）》
2008年第1期36-38,共3页
Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)
关键词
手机电视
运营模式
目标顾客
mobile TV
operation model
target customer
