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New Life for Time-Honored National Brands?

New Life for Time-Honored National Brands?
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摘要 WHEN 45-year-old Yu Li was in her youthful prime in the 1980s, so was the shanghai skin-care brand Maxam. Nowadays Maxam resides at the lower end of a Chinese beauty WHEN 45-year-old Yu Li was in her youthful prime in the 1980s, so was the Shanghai skincare brand Maxam. Nowadays Maxam resides at the lower end of a Chinese beauty market flooded with myriad brand names from around the world. For Yu Li though, the local brand is still her favorite. "The best is what fits you personally. I prefer to stick with a product I know and trust rather than venturing into a new product and risk impairing my skin."
出处 《China Today》 2008年第1期34-35,共2页 今日中国(英文版)
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