摘要
广告借助语言表达了它的主题,对消费者形成刺激系统,其最终目的是劝说消费者购买产品或改变其想法。所以,广告心理学是一门研究说服艺术的学问。只有将广告语言的劝说艺术恰当地应用到消费者的心理分析当中,广告策划才能取得最大成功。
Advertisement transfers its theme hy advertising language which stimulates the consumer＇s psychological system. The ultimate purpose of advertising is to persuade the consumer to buy the product and change the ideas of the audience. Thus advertising psychology studies the art of persuasion. The design of advertisement will get successful if the persuasive art is combined with the analysis of consumer psychology.
出处
《河北理工大学学报（社会科学版）》
2008年第1期100-102,共3页
Journal of Hebei Polytechnic University:Social Science Edition
关键词
广告语言
心理分析
说服
advertising language
psychological analysis
persuasion
