屈臣氏自有品牌经营分析

The Management Analysis of Watson's Private Brand

以屈臣氏自有品牌的优势分析出发,阐述了屈臣氏自有品牌品牌定位、生产及市场营销组合的经营之道。力图对我国零售商自有品牌建设有所启示。

The advantage of the Watson＇s private brand is analyzed in the first part of the text.The position of the private brand, the way of the private product＇s production and marketing are also clarified.The text aims at the development of retailer＇s private brand in our country.