摘要
虽然全年的销售数据还没完全出来,但2007年宇通将再一次荣膺国内客车企业销售冠军已成事实。作为目前国内最大和全球大中型客车产销量仅次于奔驰的客车制造企业,宇通的每一个举措,都注定吸引众多的目光。
Yutong had changed its brand connotation from durability to value in 2007. This article tells 6 seldom known stories through which readers can learn how Yutong completed this change and what happened afterward. It is worthwhile reading and thinking.
出处
《商用汽车》
2008年第1期44-45,共2页
Commercial Vehicle