“中联”“浦沅”“中标”等品牌统一为“中联”——中联重科国际化单一品牌策略正式实施

Zoomlion International Integrated Brand Strategy Starts

2007年12月3日,中联重科旗下的"中联""浦沅""中标"等行业著名品牌正式统一为"中联"(ZOOMLION)品牌,标志着中联重科国际化品牌战略体系的单一品牌策略正式实施,也标志着中联重科"品牌战略管理"和品牌发展进入新的时期。

Dec. 3, 2007, Zoomlion, Puyuan, Chinese Standard Division and several brands among the heavy-duty truck industry, were officially integrated into one single brand -- ZOOMLION. This event symbolized that Zoomlion Heavy-duty Truck and Science Group had started its integrated brand strategy which is one of the company＇s brand internationalization strategies. It is also indicated that Zoomlion＇s branding management and development is stepping into a new era.