跨国公司的软权力源泉及局限

随着信息为基础的经济发展和跨国相互依赖的加强,软权力在跨国公司竞争中的作用日趋重要。本文介绍了软权力思想的来源和内涵,论述了跨国公司的三种软权力资源,分析了跨国公司软权力的局限性,最后对我国企业软权力建设进行了简要的总结和展望。

With the development of economy based on communication and the enhancing of multinational dependency,soft power is becoming more and more important in international competition.This paper starts with introducing the origin and connotation of the thinking＂soft power＂,then discusses the three resources of soft power in international management,and analyses soft power＇s limitation in international management,finally sum-marizes and prospects our companies construction about soft power.