浅谈汉字在抚州市招牌中的运用

On the Use of Chinese Characters in Signboards of Fuzhou City

改革开放以来,商业文化再度繁荣,招牌文字在体现时代气息的同时也反映了不同民族地区在不同审美标准基础上的文化和经济特征。尝试通过对汉字与招牌发展的论述,结合当今抚州市商用招牌的汉字字体的实际运用情况,对抚州市商用招牌的现状及所体现的特点作一点探讨。

Since our country＇ s reform and opening up, commercial culture prospered again, Signboard character reflect not only the flavour of the times, but also the cultural and economic characteristics on the basis of aesthetic standards in different nations and regions. Through the development of Chinese characters and the exposition signboards and combined with the actual use of characters on commercial signboards in Fuzhou City, this paper explores the status of commercial signboards and the characteristics they embody in Fuzhou.