网络环境下传统企业品牌推广之道

Net-based Brand Promotion of Traditional Enterprises

网络给传统企业推广品牌带来了机遇与挑战,传统企业可利用网站、网络搜索引擎服务、网络广告、网络社区等途径开展品牌推广活动。通过网络推广品牌能更好地维护传统企业的品牌形象,使企业适应网络环境带来的新要求,进一步提高竞争力。

Internet presents challenges as well as chances to traditional enterprises who need to use net-based promotion to help maintain their brand image and adapt to the new demands of the Cyber world. Website, network search engine service, cyber advertisement and virtual community are effective means introduced in the paper.