我国体育赞助存在的问题及原因分析

An Analysis of Problems and Its Causes in Financing Physical Culture in China

运用文献资料、逻辑分析等研究方法,对我国体育赞助市场中存在问题的主要原因进行了分析.旨在通过这些研究分析,使相关体育部门能对当前我国体育赞助的基本情况有一个比较清楚的认识,从而制定出符合我国实际的关于体育赞助的方针、政策,采取有效措施,促进我国体育赞助市场的发展,以更好地为我国体育事业服务.

This paper expounds the procedure of how physical culture is sponsored in our country and the problems of it and then gives an analysis of them in the corresponding market; while the purpose of this paper is to give the relative officers a clearer understanding of them, so that some measures and policies will be made and taken in the promoting of the physical culture sponsoring market and in service of it.