社会群体特征因素对产品设计的影响

The Impact of Social Group Characteristics on Product Design

基于社会学理论的年龄群体的生理和心理特征,研究中国从40年代以来政治生活的变迁给处于当代的老年人、中年人、青年人造成的文化价值取向特征和行为模式,分析该三类群体在选择产品时的差异。并结合实例说明,基于消费者特征的研究有助于产品设计的目标定位和产品市场的细分,针对不同社会群体的产品设计在为设计师带来市场机会的同时,也满足了人们的消费需求。

This paper, according to the sociological theory about the age stratification phenomenon, studies the different cultural value orientations and behavior modes of the old, the middle-aged, and the young people in China, caused by the vicissitude of China＇s political life since the 1940＇s. It analyzes the differences of these three age groups in product choice, explaining by examples that studies based on the consumer characteristics contribute to the object orientation of product design and subdivision of the product market. Product design for specific social groups both brings designers market opportunities and satisfies the consumers＇ needs.