现代物流企业实施品牌战略探析

The Analysis of the Implementation of Brand Strategy in the Modern Logistics Enterprises

品牌在各行各业中都受到广泛的重视,人们对它的认识也越来越深,特别是在现代企业发展中备受青睐,在构建现代物流企业中更是发挥重要的作用,推动着物流企业的快速发展。论文通过总结现代物流企业实施品牌战略的重要性,并分析实施品牌战略过程中存在的问题,从而提出实施品牌战略的策略。

Brand gets broad attention in all areas, and people understand it more deeply. Brand plays an important role in building modern logistics enterprises and promoting the rapid development of logistics enterprises particularly in the modern enterprise. This paper summarizes the importance of the im- plementation of the brand strategy in the modern logistics enterprises, and analyzes the problem in the process of implementation of the brand strategy in order to find the measurement of brand strategy .