非物质文化遗产的旅游发展探索--以古徽州为例

Tourism Developmen Tactics for Nonmaterial Cultural Heritage——A Case Study in Ancient Huizhou

古徽州非物质文化遗产丰富多彩、特色鲜明,是旅游开发的重要遗产。鉴于非物质文化遗产的特殊性,单纯的记录、保存和隔离的做法不能有效地保护。提出了发挥旅游促进非物质文化遗产传承的积极作用,文旅互动、统筹规划、强化管理,既利于古徽州地区非物质文化遗产的保护与传承,又有助于古徽州地区休闲旅游经济的快速发展,可实现古徽州非物质文化遗产的可持续发展。

The intangible cultural heritage in Ancient Huizhou was abundant and characteristic, which was the important resource of tourism development. Based on the particularity of immaterial culture heritage, simple methods as record, presetation and isolation couldn＇t make the most of protection. This article put forward that the positive influence of tourism should be exercised on the intangible culture heritage, the interaction between culture and tourism should be realized, overall plans should be made, and management should be strengthened so as to gain win- win between culture heritage and tourism development, and finally realized the sustainable development of intangible cultural heritage in Ancient Huizhou.