面向CRM的企业预警战略系统模型之构建

Construction of Enterprise Early-warning Strategic System Mode for CRM

现代企业日益激烈的竞争很大程度上表现在对客户的争夺和对客户终身价值的有效实现上。本文从战略的高度,研究和探讨面向CRM的企业预警战略系统的概念、属性、管理模式、系统构成,从而构建出面向CRM的预警战略系统的基本框架,以帮助企业更好地实施客户关系管理战略、发现市场机会和规避潜在风险。

In order to help enterprises to overcome barriers, build up and maintain good customer relations, find stable and long last customers, this paper discusses strategically the early warning strategy system for customer relationship management, including the system＇s concepts, features, management style, and formation. The frame of the early warning strategy system related to customer relationship management is established, which enriches the basic theories of strategy management.