论图形的创意设计

On the Original Design of the Figure

创意是创造新意,是寻求新颖、奇妙、独特的某种构思、主意和意念。通俗的说就是对某一主题表现出的奇特想法。创是创造、独创,意是意念、意境、含义。因此创意是一种创造性的活动。好的创意是创造出与众不同的、出类拔萃的构想。在艺术设计中,每一个优秀的图形,都包含了设计者的创意理念,即与众不同有准确表达设计图形的意义,使受众者轻松理解其意图并从中获得视觉上的愉悦与审美享受。

The originality is to seek freshness in the process of design and it is a kind of creative activity. An excellent originality can create a distinctive concept. In art design, every figure embodies the designer＇s idea about originality, i. e. innovative but conveying the exact meaning, and making the audience not only understand it easily but also get visual enjoyment.