论福田繁雄的设计理念

On Fukuda Shigeo' Design Concept

福田繁雄是日本和世界设计界的大师,它充分运用以形易形、置换图形的设计新理念,使平面设计的负形发挥了极大的作用,开拓了设计领域的新方向和新思路。在以形易形的转换中,负形的意义被提升出来的同时,梦幻般的设计图像形态更加具有魅力,使幻觉在现实中发生与主题紧密的直接意义。正负形的矛盾和图像意义的矛盾,在这位设计大师那里成为设计的主要策略和理念,这一理念也被当今世界设计领域广泛的运用,对中国设计领域影响很大。

Fukuda Shigeo is the master in the design world of both Japan and world. His concept of ＂figure displacement＂ in the plane design makes the upside - down picture plays a great role and creates a new way for design. In the process of figure transformation, while the significance of upside - down picture is shown, the dream - like picture is more attractive and make the illusion directly related to the theme in reality. The contradictions between upright picture and upside - down picture and the different meanings they convey become the master＇ s main design strategy and concept. This kind of concept is extensively applied into the design field, which has great influences on the design field in China.