摘要
奥运营销的边界是什么？
当我们看到一些颇有点儿奥运“味道”的营销推广活动，被奥运赞助企业大声抗议的时候，常常会想到这个边界的问题。
Marketing activities related to Olympic Games must be popular in 2008 but a gift from Discovering Value is a topic To be non-sponsors of Olympic Games. Opportunities from Big Mac tells us many rough marketing measures of Olymipic sponsors leave a lot of space for growing enterprises. Therefore, what matters is not whether you are sponsors or not but whether you have smart ideas. In the following articles, we show the readers some classical cases of non-sponsors and hope they will be helpful.
出处
《中国电子商务》
2008年第1期68-69,6,共2页
E-commerce in China
