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解密太子奶

Unveil Tai Zi Nai Ltd
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摘要 对于风投,在进与退之间,李途纯如何拿捏?在上市之前,太子奶如何挖掘、延续以及定义自我? How the fabled next Meng Niu duplicates the others and defines itself before it goes on the market ? In some kind of degree, Meng Niu miracle in those years has not vanished in the market of China. To find the next Meng Niu is only a problem of time. People who trust the miracle could continue believe that in the big market of China, to clone a new Meng Niu needs a subdivided market and a leader enterprise. But to the point of Li Tuchun, who is the board chairman of Tai Zi Nai Ltd, the story is not so simple. 'Our product is not the same as Meng Niu’s and Yi Li’s. Furthermore they are excellence enough,we would not walk on the same way.' As the Biao Wang of CCTV ten years ago, Tai Zi Na is not care of the price of 88,880,000 now. The problem Li Tuchun thinks about is how to build a enterprise with the history of 100 or even 1000 years. Obviously to most people it is an impossible dream, although every enterpriser in China always thinks about it. Actually the dispute of Tai Zi Nai Ltd continuously continues, the management and the force of the brand. And the most important problem is the distance between Tai Zi Nai and Meng Niu. Expeditiousness is the necessary condition or the sufficient condition of Meng Niu Miracle? The answer determines Tai Zi Nai duplicates the others or not. Although Li Tuchun always emphasizes the unique feature of Tai Zi Nai Ltd, Tai Zi Nai Ltd is growing in the same way of Meng Niu on capital operation. Emphasizes the unique feature of development, at the same time Tai Zi Nai Ltd is walking on the road of precursor. What on earth covers the real appearance of Tai Zi Nai Ltd?
作者 文涛 子凡
出处 《当代经理人》 2008年第1期58-64,8,共7页 Contemporary Manager
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