手机报纸之现状及其发展

On the Present Conditions and the Development of the Mobile Telephone Newspaper

手机报纸具有传播新闻信息快速、满足受众个性化需求、受众反馈及时、业务运行成本低的特点。虽然手机报纸现阶段还受到技术的不完善、内容缺乏创新、盈利模式不完善的制约,但作为一种新生的传播方式,手机报纸有其自身的顽强生命力。

News could be spread quickly by mobile telephone newspaper, and the individual demands of the mobile telephone newspaper readers could be satisfied. In addition through the mobile phone newspaper, the information from the readers could be fed back on time, and the running cost is low. Although there are some deficiencies in the mobile phone newspaper, being a new phenomenon of communication, it has strong vitality.