旅游资源开发中的SWOT分析及产品拓展策略——以德州市苏禄王墓为例

SWOT Analyze of Tourism Resource Development and Product Expand——example of Suluwang Cemetery in Dezhou

苏禄王墓是中国唯一的国外皇帝的墓葬,其旅游价值及文化价值很高.文章借用SWOT分析方法对其进行分析,以此全面把握苏禄王墓在发展旅游业中的强势、弱势、机会和威胁,并将分析结果作为制定苏禄王墓旅游发展战略的基础,最后提出其提升战略.

Suluwang Cemetery is the sole foreign emperor＇s cemetery in china,its tourism value and culture value are very high. This paper analyzes the cemetery in use of the SWOT method in order to grasp the superiority, weakness, opportunity and threat comprehensively. In the last,the paper puts forward the promoting tactic on the base of above results.