关于我国市场经营者信誉的博弈分析

Game Analysis for Goodwill of Managers on Chinese Market

以生活必需品市场为例,在对我国的某个城镇的近八个行政区的200家经营各种不同类型生活必需品的销售代理人进行问卷调查的基础上,对他们在经营活动中具有不讲信誉的可能性利用成本—收益进行了技术经济分析,并构造了两个博弈模型进行分析说明,从而在此基础上提出了有关的建议。

In this paper, take the market of subsistence goods for an example, using cost-benefit we will make the technically economic analysis about the size of the possibility of loess credit which is emerged from the business activities among selling agents, which ,sampled date on the base of questionnaire being investigated for 200 merchant agents are on the markets of subsistence goods in 8 governments of some city in some countries with market economic developing. And between sales person and marketing supervisor on two models structured by method of game theory, and put forward some proposals on these bases.