基于客户关系管理的企业业务流程重组

Business Process Reengineering of Enterprises based on Customer Relationship Management

在全球经济一体化环境下,传统的管理模式、经营理念、业务方法已不能适应快速变化的市场运行。顾客(Customer)、竞争(Competition)和改变(Change)驱使企业发展进入新阶段。在灵活性与快速响应主宰的商业战场中,客户关系应用而生,业务流程重组和客户关系管理的结合似乎成了一种必然。

Under the environment of economic integration of the whole world, the traditional management style, business ideas, Business method has been unable to meet the rapidly changing market operations. Customers, competition, and change driven enterprise development has entered a new stage. And the flexibility to respond rapidly to dominate the commercial battlefield, Health and customer relationship applications, Customer Relationship Management and Business Process Reengineering the combination seems inevitable.