改善妇女体育运动传播渠道和效果的“女子体育基金”筹设研究

Effect of "Woment Sports Fund"planning to set up based on the improvement of women's sports to support the dissemination channels

通过对现代体育报道的研究,揭示体育报道中的性别差异和重视妇女体育运动程度的不足,并就妇女体育运动通过筹设"女子体育基金",建立和谐的媒介关系进行探讨。同时,在分析妇女体育运动传播的特点及价值的基础上,论述"女子体育基金"对体育传媒的价值效益,从而使传媒真正成为妇女体育运动与广大受众之间的联系纽带和桥梁,为更好地开展妇女体育运动拓展新途径。

this paper reports on a modern sports of combining quantitative and qualitative research,the report reveals sports and gender differences in the degree of attention to women＇s sports insufficient,and on women＇s sports by planning to set up ＂women＇s sprots fund＂to create harmonious relationship of the media.At the same time,women＇s sports in the analysis and dissemination of the value of the characteristics on the basis of discussion of the ＂Woman sports fund＂ sports media on the value of benefits,so that the media truly become a sports with a wide audience of women between the link and bridges that better carry out new ways to expand women＇s sports.