摘要
名牌经营在流通企业经营发展中至关重要而不可或缺。文中根据名牌经营的科学内涵,对流通企业名牌经营进行了多视角和较全面性探讨研究。
Brand Management is vital to development of circulation enterprises. Research from multiple visual angle and relative comprehensively is conducted based on the scientific concept of brand management.
出处
《商品储运与养护》
2008年第1期103-105,共3页
Storage Transportation & Preservation of Commodities
关键词
流通企业
名牌经营
探讨研究
circulation enterprises
Brand Management
research
