中国行业报营销策略研究

Study on Marketing Strategies of Chinese Professional Papers

文中立足中国行业报现状,存在的问题及原因,提出中国行业报营销策略的研究。通过中国行业报理论的四要素阐述,根据现代市场营销理论的研究成果,把商品和服务整体地销售给消费者的一系列经营管理活动,展现了行业报面临的形势和挑战。文中针对行业报面临的形势、挑战和现状,提出了行业报的发展趋势及主要对策。

This article was the basis of China＇s trade status, problems and the reasons for the proposed marketing strategy on China trade study, China＇s industries at the four-factor theory expounded according to the modern marketing research of results in the theory of the overall goods and services to sell to consumers in a series of operational and management activities, has demonstrated the situation facing the newspaper industry and challenges, The paper was the situation facing the challenges and the status quo, reported by the industry and the major trends in the development of countermeasures.